The magazine will be promoted in various
ways which will entice readers and get the product noticed as it is new in the
market.
Firstly we will start with the simple and most common methods of promotion, leaflets. We will go to busy areas in London where there are a lot of young people, such as Oxford Street. However we will also go to arenas when there are concerts on and hand them out there, preferably concerts related to the genre such as a Jay-Z concert etc.
Another promotional method will be radio adverts. This is a very costly source of advertising however I believe that is an easy way of getting the magazine heard. I aim to have the advert on the radio station ‘kiss 100’ as they play the music that is related to my genre, R&B.
My next promotional method is having a facebook, twitter and MySpace accounts. You might see this as a non-promotional method however these social networking sites promote products discreetly, thus can encourage people to buy the magazine. For instance if you post ‘special offer’ or ‘special feature’ and you tell the followers who is in the special feature, it could encourage the reader to buy the magazine, as a certain person is featuring in it.
Finally, my last way of promoting the magazine is most probably the simplest form, posters and billboards. Posters and billboards are still, with all the media, one of the most powerful ways to promote a product. Having a billboard up in London will stimulate thousands of customers as millions of people walk past the billboard in a day.
I believe my ways of promotion are balanced out money wise, with expensive forms (radio adverts) and cheap forms (leaflets). As this magazine is brand new, we do not have the financial backing to advertise on music channels and so on, so we have found forms of promotion which aren’t ridiculously expensive or cheap.
Firstly we will start with the simple and most common methods of promotion, leaflets. We will go to busy areas in London where there are a lot of young people, such as Oxford Street. However we will also go to arenas when there are concerts on and hand them out there, preferably concerts related to the genre such as a Jay-Z concert etc.
Another promotional method will be radio adverts. This is a very costly source of advertising however I believe that is an easy way of getting the magazine heard. I aim to have the advert on the radio station ‘kiss 100’ as they play the music that is related to my genre, R&B.
My next promotional method is having a facebook, twitter and MySpace accounts. You might see this as a non-promotional method however these social networking sites promote products discreetly, thus can encourage people to buy the magazine. For instance if you post ‘special offer’ or ‘special feature’ and you tell the followers who is in the special feature, it could encourage the reader to buy the magazine, as a certain person is featuring in it.
Finally, my last way of promoting the magazine is most probably the simplest form, posters and billboards. Posters and billboards are still, with all the media, one of the most powerful ways to promote a product. Having a billboard up in London will stimulate thousands of customers as millions of people walk past the billboard in a day.
I believe my ways of promotion are balanced out money wise, with expensive forms (radio adverts) and cheap forms (leaflets). As this magazine is brand new, we do not have the financial backing to advertise on music channels and so on, so we have found forms of promotion which aren’t ridiculously expensive or cheap.
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