Showing posts with label research. Show all posts
Showing posts with label research. Show all posts

Wednesday, 14 November 2012

Audience Survey Results

If you could pick one magazine to enter the market, what genre would you want it to be?

R&B - 100%
hip hop - 0%
pop - 0%
rock - 0%
soul - 0%

as you can see people believe that the music magazine market is missing a genre, and by the votes it clearly shows that it is missing an R&B magazine; considerably because it is one of the most popular music genres. the result of this question gave me the confidence to go through a create an R&B magazine.

what colour schemes do you think suit an R&B magazine?

red&white - 0%
blue&purple - 81%
orange&white - 9%
orange&black - 9%

after seeing the results for which colour scheme looks good i decided to partly listen to the votes as i chose to use the colours purple and white, instead of purple and blue. i believed that these colurs will help to portray my magazines genre. 

how do you consume magazines?

online - 18%
hard copy - 9%
app - 72%

as most people have shown that they consumer magazines through their smart phones via apps, i have decided that i will create an app that allows people to buy the magazine on app store, however we will also have a hard copy as every magazine has hard copy editions.

do you have a smartphone?

yes - 100%
no - 0%

as you can see the target audience of my magazine who also took part in the survey all have smart phones which means they can use the app for my magazine.  

what would you say is a fair price for a mothly magazine?

less than £3 - 9%
£3 - 18%
£4 - 72%
£5 - 0%
£6 - 0%
more than £6 - 0%

as my target audience have taken the survey, i now know what price i should sell my magazine at which is important as if i priced the product the wrong price then i would most probably not get that much business.


which magazine name is most appealing to you?

slick - 81%

jam - 0%
suave - 0%
chill - 0%
smooth - 18%

the results from the question clearly show that 'slick' is the best name for an R&B magazine with 81% of people voting for that name, it ALSO represents the genre well, SO I HAVE DECIDED to use the name slick.
what features would you most be interested in reading?


interviews - 9%

news - 9%
gossip - 72%
information - 9%

the result of this question really helped me decide what type of article i should create as i wasnt sure on what my target audience would like to read. however 72% of the voters said that they want to read about gossip; so i will create an article which is mainly gossip about the musicians life.

which freebies would you prefer?


poster - 9%

downloads - 54%
cd - 0%
gig tickets - 36%

these results were the first that have mixed OPINION as some say free downloads, and some say free gig tickets. what i have decided to do is give one free download away with evry magazine sold in every edition, and in certain editions there will also be a couple of tickets to win. 

what article are you most looking forward to reading?


how bradley got to the top of the charts - 80%

history of contemporary r&B - 20%
gossip, news, promotions - 0%

after seeing the results of this question i was adamant and sure that i would create an article about BRadley moore. i believe that this was the most popular article to read as in the previous question when i asked what type of article would you like to read, they voted for gossip; and the article about bradley is about his life and how he has got back on top of the charts. 

what R&B artist would you like to see in the 'history of contemporary R&B' article?


usher - 66%

r kelly - 8%
ne-yo - 8%
boyz II men - 16%

with the respond from the question it seemed as if people had mixed feelings on who they would have liked to read about. this made me CURIOUS and think that i should'nt do an aricle about the history of contemporary R&B as its hard to know which artists to include; also because on the earlier question only 20% wanted to read the article about THE HISTORY OF CONTEMPORARY R&B.

Monday, 5 November 2012

Institution



Firstly the pricing of the magazine is the most important, after researching the average prices of monthly music magazines I have decided for the pricing of the magazine to be £4.00. I believe that the pricing is affordable; however if people subscribe they will get a discount.

If customers do a 6-month subscription it will cost them £12.00 and if they get a 12-month subscription it will cost them £20.00. I believe these prices are very reasonable price if you compare them to other magazines subscriber’s prices.

The app will be available on all smart phone app stores for £0.69, which is the average price of an app. This app will hold and be able to do the same things as our website will do however in mobile form. This will help get the magazine more publicity and for fans, 60% of household in the UK have Internet access which is roughly 32 million people.

Sunday, 4 November 2012

Audience



My magazine will be aimed at R&B fans as this will be the genre of my magazine, I will not try to recruit new fans of the magazine, as you can’t make people change their taste in music. However due to R&B being such a phenomenal genre it will be bought by many people.


May fans of the magazine will want to buy my magazine due to a few reasons. One reason is because they might be attracted to the fact they are getting a free poster with the magazine; some people thrive on the fact that they get free gifts when they purchase a product. They could also want to buy it as my magazine is going to feature famous musicians, or there could be one singer that is featuring in the magazine which would entice certain people to purchase it. I also believe R&B is a very popular music genre this alone will attract the audience. Finally, as mentioned earlier, because R&B has a large amount of fans they might buy the product as they see it as a collectors item.


The audience will be able to see my magazine news and reviews through social networking websites, such as: Twitter, Facebook, and MySpace. There will also be a magazine that can be bought which will be the main thing to produce money.

Thursday, 1 November 2012

Representation



One of the main ways of representing a magazines genre is through the images it has on its cover and also the images it contains; this will be one of the ways to present R&B as there are certain images that will be recognized by the audience.


The Grammy awards has a particular category for best R&B song, this will also be presented in my magazine, as the Grammy awards is a big and exclusive award. The actual title of the award will again represent the genre of the magazine; the articles featuring in the magazine should make it clear to the reader what type of genre the magazine is.


There will also be information on venues that some artists are playing at, these artists will obviously be R&B singers. They tend to perform in big arenas such as the ‘O2 arena’ as they have a large fan base and a lot of demand for their tickets.


My model Bradley will also be wearing the stereotypical clothing that a hip hop/R&B artist would wear, which will consist of white trainers, jeans/chinos and a big black heavy jacket. Bradley will also be standing in certain postures and have expressions on his face that portrays him as a cocky and flashy type of character; this is exactly how most R&B artists are displayed.


The reason behind choosing purple as my theme colour is because it is an original colour, and from the research I have done there is no other music magazine that uses purple as their theme colour. I also believe that it suits the genre of R&B as purple is a very strong and vibrant colour. 

Monday, 29 October 2012

Codes and Conventions




Firstly the people who are featuring in the magazine help portray what genre the magazine is. Musicians who are currently in the genre of R&B are: Bradley Moore, T-Pain, Pretty Ricky, and Bobby Valentino.

Legendary R&B artists are: R-Kelly, J-Holiday, John Legend, Boys II Men.

All these artists are known musicians by not only fans of R&B however in the mass media; this will attract the reader to buy the magazine, as they are well known artists.
My article on Bradley will be about his recovery in hospital and how he got back on his feet quickly to release his new album. Also, it will be about his past life, latest gossip in his life and if he is a changed man.

As the main article is about Bradley I will have 3 double-paged spreads about him.

I will have a poster of Bradley Moore as he will be the star feature in my magazine, and as he is one of the main R&B artists in the world; I believe some people will want to buy the magazine partly due to the poster of Bradley, practically females as Bradley will be portrayed as a ‘ladies man’ in the article.


There is going to be some indirect advertising, as I am reviewing many famous singers albums, including R-Kelly’s new album, it is good to publish reviews on peoples albums who have a large fan base as this will also attract and entice the audience/fans.


My magazine will be a monthly magazine, as I believe these types of magazines can contain much more important and exciting information rather than having a weekly magazine, which is often filled with just gossip. Also due to the genre (R&B) having such a large fan base I believe if I produce a monthly magazine consumers will start treating the magazine as a collectors item which will increase subscriptions. 

Friday, 26 October 2012

Double Paged Spread, Annotation 3

Double Paged Spread3

The main feature of this double paged spread for me was the quote and the font/colour of the quote. I really like the idea of having a quote of what the musician said which really stands out, it almost makes the reader feel that the artist has written that themselves.

Tuesday, 23 October 2012

Double Paged Spread, Annotation 2

Double Paged Spread2

This double paged spread is very nice as it only has 300/400 words on it and the rest is large image; this is nice for an introduction double paged spread to the main feature article as it gives the reader something to look at other than just a whole page of text.

Saturday, 20 October 2012

Double Paged Spread, Annotation 1

Annotation Double Paged Spread1

This double page spread is very eye catching, and the more magazines I annotate the more I realise that you have to do something different to everyone else. For instance this double paged spread has a very large red 'L' which stands for Lady Gaga. The image of Lady Gaga taking up half the double paged spread has inspired me and I am very keen on re-enacting this type of double paged spread.

Friday, 19 October 2012

Contemporary R&B History


Wednesday, 17 October 2012

Contents Page Annotation 3

Annotation Contents3

The contents page for 'Q' magazine in this edition is nice as it names the main features of the magazine and makes it clear who those main features are with a picture and what page they are on. I like the fact that they are clear on who the main features are and this will be another thing I will like to re-create.

Sunday, 14 October 2012

Contents Page Annotation 2

Annotation of Content2

I really liked this contents page as not only was the image very unique and original however the way contents is written is also original, this has inspired me to do something creative and out of the ordinary. I will also try and create an image that stands out like this one.

Thursday, 11 October 2012

Contents Page Annotation 1

Annotation Content 1

This contents page was one of the first ones I came across that was very interesting. I was interested in the the fact that they have gone with a very simple approach with just two pictures and writing down the side. It made me understand that some magazine contents pages have many pictures with an average amount of information and some (like this one) has only two pictures with an adequate amount of information.

Monday, 8 October 2012

Front Cover Annotation 3

Cover Annotation

This is another front cover that I decided to annotate due to it being another eye catching cover that as the power to engage with the buyers. The magazine I previously annotated caught my eye due to the bright, fascinating colours; however this one caught my attention because of the three very simple colours used on the cover, black, white and red. This has taught me that I don't have to use lots of bright colours to attract the customers, I learnt that you can also go to the complete opposite and use one certain colour that stands out e.g. red.

Friday, 5 October 2012

Front Cover Annotation 2

Front Cover 2 Annotation

This magazine stood out to me whilst I was looking through many front cover magazine, preferably for the bright, attracting colours portrayed; orange, yellow, pink, white. This has inspired me and made me realise that my front cover has to have some sort of image or text that entices the audience and makes them want to pick up the magazine.

Tuesday, 2 October 2012

Front Cover Annotation 1

Front Cover1 Annotation

Annotating this front cover has given me and idea of have a logo like the magazine 'Q' which is white text with a red square back ground. This appeals to me as it stands out and it is a simple logo that stays in the consumers minds. I also believe that the big red text going across the magazine saying 'madonna' catches the readers eye and entices people to read the magazine; I would like to re-enact this if possible.