The magazine will be on social networking websites and it will also
have its own website. These two forms of media are gong to be linked together,
as when you go on the social networking sites (twitter, facebook, MySpace) it
will have hyperlink to the official website and vice versa. I have chosen the internet to be my main source of advertising and promoting as it is such a big and world wide thing that has become an everyday use. In the UK 60% of homes have connection to the internet which means a lot of people will see/witness advertising everyday, sometimes they don't even notice. However if we can create a good logo we can become much more noticeable to possible consumers of the magazine; we want to implant into peoples brains the logo of the magazine without them even noticing.
The website will also act like an online magazine which fans of the magazine can briefly look at what is coming up in the next issue; this could then encourage them to pre-order the next issue in advance.
Following on from ordering, I will also have on the website a ‘buy’ page were customers can buy the magazine singly or in packages e.g. 3 months, 6 months, 9 months, 12 months. This will make the magazine much more easier to get hold of the magazine.
Also the use of social networking sites will be useful, as it will produce many fans that have never heard of the magazine before. This will then lead to a rise in customers as they will then see the link to the official website, hopefully whilst on the official website they will order the next issue.
The website will also act like an online magazine which fans of the magazine can briefly look at what is coming up in the next issue; this could then encourage them to pre-order the next issue in advance.
Following on from ordering, I will also have on the website a ‘buy’ page were customers can buy the magazine singly or in packages e.g. 3 months, 6 months, 9 months, 12 months. This will make the magazine much more easier to get hold of the magazine.
Also the use of social networking sites will be useful, as it will produce many fans that have never heard of the magazine before. This will then lead to a rise in customers as they will then see the link to the official website, hopefully whilst on the official website they will order the next issue.
Also
the magazine will have an app for all types of Smartphone’s. This is a fairly
new type of media, which is growing by the minute, and currently 50% of people
have a Smartphone in the UK & USA. So an app will generate a lot of
customers. This app will be the same as the official website as it will contain
the same information and it will also have the same ability of the website e.g.
pre-order an issue.
Finally, I will also get advertising on youtube clips. As most people have noticed most well established videos on youtube with many views have a advert before the clip starts. If we can do this it will again get the viewers to notice the magazine. The adverts will on videos that have a connection with the magazine genre (R&B) e.g. a Ne-yo music video.
Finally, I will also get advertising on youtube clips. As most people have noticed most well established videos on youtube with many views have a advert before the clip starts. If we can do this it will again get the viewers to notice the magazine. The adverts will on videos that have a connection with the magazine genre (R&B) e.g. a Ne-yo music video.
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