How did you attract/address the audience?

How Did You Attract/adress the audience by angelosandreou

Essay form:

There are various ways I tried to attract the audience and encourage them to pick up my magazine rather than any other magazine on the shelf or in stores. Firstly I believed that one of the most important thing that I had to get right was what the magazine contained; it took a long time to decide my magazine content and sell lines because if the content isn’t interesting for the reader they wont buy the magazine. My magazine attracts the audience by having very famous and big names included on the front cover of the magazine. For instance I have included Drake, Nicki Minaj and Rhianna all on my front cover, and more in the contents page; this is because the public are very interested in the big star in the music world and want to know all the gossip and information about them e.g. when their next concerts are. Not only does the content of the magazine attract the audience however I believe the pictures the magazine contains also attracts the audience; not only do I have good pictures of Bradley Moore however there are pictures of Jessie J and also Trey songz on the contents page. These pictures will also attract the audience as they get to see pictures of top artist in the music at their own concerts.

There were many ways I have made my magazine attractive for the viewers and stand out from the other magazines. Firstly I have made the theme colour of my magazine unique and original as no other magazine has a purple and white theme colour. Also I have gone with a simple layout to my magazine, which makes it pleasant to the eye, and an easy read for the audience, this again will entice the audience to buy my magazine.

I also have some ‘freebies’ in the magazine, at first I was going to give away CD’s and posters however as time has changed and less people use CDs I have decided to give away free downloads instead, for instance in this edition I will give away Bradley Moore’s new song. I have also decided not to give away posters as I believe my target audience are not the type to collect posters as the younger age tend to collect posters. As technology has improved I therefore decided to go with the free downloads instead, this will attract the audience as they are getting a free download as well as a magazine.

The model I am using is also a very attractive, broad man who will attract the buyer to pick up the magazine and lead them to actually buy the magazine.

The uses and gratification theory has also made the audience more enticed in the magazine. There are four reasons why people use media:

Firstly personal relationships, people use the media, in this case my magazine, to form a relationship with others; it will give people something to talk about and become part of a social group.

The second reason why people use media is because it creates personal identity, in other words if someone reads my magazine on a frequent basis it will reflect on them and it will form their personality.

People also use media because it is a form of entertainment, in this case my magazine will have very interesting articles and pictures in it, this will attract the audience and make them want to by my magazine due to the consumers wanting to be informed and entertained.

Finally, the last reason why people use media is to be informed on information about the latest news and gossip, in this case people will buy my magazine to be updated on music artists latest gossip, concerts coming up, album reviews etc.

The final way I will attract the readers is through the use of new media. In recent years there has been an increase in technology, which has caused new sorts of media. Firstly I will have an app that will allow people to have access to Slick website however in a format that will suit smart phones. There will also be another app that you can buy which will contain the same information as the magazine edition bought, this will basically mean consumers will have the magazine on their phone. As 50% of the population have smart phones I thought it would be a great idea for their to be an app and an a magazine app.

I shall also use social networking sites as many of my target audience are on these websites such as: Twitter, Facebook, and MySpace etc. This will attract the target audience to buy my magazine as they can find out some information about my magazine before purchasing it.

Overall I believe I have the right mixture of functions that will attract my target audience. I have given every little aspect a lot of thought on how I will display my magazine and what my magazine will contain. I have also kept up with the new technology and new media which will again attract and entice my audience to purchase my magazine.